Effective start: Determining brand DNA
The X-lander is already a popular player in Eastern Europe, but the brand wants to grow. Diederik Augustijn: “As strategic design partner, in cooperation with X-lander, we’ve lifted the pushchair brand to a higher level. We’ve returned to the origins of the X-lander company for the design of the new 2016 collection.”
Nature in design
The family company has a long history of developing and producing pushchairs. In keeping with the origin of the brand, we’ve designed the X-lander pushchairs to support an ‘active outdoor’ lifestyle. The X-Run model is the most iconic example of this. In recent years, the X-lander has also increasingly focused on the urban environment and this is reflected in the collection.
The new collection was created using our own Brand DNA method. Augustijn: “We’ve translated the values Active, Joy and Responsible into visual design guidelines. These formed the basis for new designs, colours, textiles and diverse clever innovations".
X-lander’s new product line shows the importance of good collaboration. Defining the Brand DNA together not only resulted in a clear product line; it ensures consistency between product, packaging, website and photography style.
You can see all the products on the X-lander website.
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