Fifty mums and their kids worked up a sweat for a good cause last Sunday during the ‘Viva Mama ‘Bakfiets' Race in Amsterdam's Vondel Park. They sped through the park on a Big Babboe, the extremely successful cargo bike developed by Spark.
Two choices which we made during the design process are the basis for Babboe's success: producing it in Asia and delivering it as a flat-pack (low transport costs!) to the consumer. In doing so we could come up with a selling-price that was music to the consumers' ears! Full-blooded logistics innovation!
Happy Orange Babies
The proceeds of the Viva Mama 'Bakfiets' Race go to Orange Babies, a foundation which helps pregnant African women with HIV and their babies.
More about this Spark-project.
Visit the Big Babboe website.