We prototyped the hologram fireplace and refined it until we were ready to show it to a consumer panel. The response was overwhelmingly positive. Most people were convinced it was a gas fireplace, that's how lifelike the experience was. We launched the E-one in 2020 and the dealers were thrilled. We are reaching a large new target group with the E-one. People in apartments, or for example in other houses where there is no gas connection. The need for a sustainable fireplace has also become much higher in recent years, because the use of gas and wood is under pressure.
The collaboration with Spark has always been very good and powerful. We are really a team together. It's great that they are just as passionate about sustainability as we are. They brought in a lot of electronics knowledge for the development of the E-one, because we didn't have it at the time.