News & Insights

Whilst designing an explosion-proof product you enter the world of regulations, safety requirements and protection principles. Initially, these products are not immediately associated with creativity, but it certainly takes a creative mind to make the design process a success.

Your flagship product: It is functional, beautiful, perfected over the years. It generates the majority of your turnover and it makes your brand shine. Your company blooms because of it. The product is so successful, you don’t want to change it. As a matter of fact… you don’t dare to change it. What if you killed the magic?

By definition, a client has unique knowledge and insights; Not only about the market and about the target group, but in particular about their own strategy, ambitions, culture, how risk averse they are, and scope for investment.