The designer's favourite: the iPod Video

The designer's favourite: the iPod Video

Of course we get excited about our own designs at Spark. We better! But that doesn't mean we can’t appreciate other people's designs, too. In fact, specific products or designs can make a lasting impression on a designer. An impression that sets it apart from everything else that is made in the world. For Hugo Honijk, designer at Spark, it is the Apple iPod.

May 26, 2020

HH: “Yes, the 5th generation iPod with video, to be precise”

That is very specific.. 

HH: “I know. At the time when this one was launched, I was deciding on a new direction in my education. Instead of the program with the best job prospects, I was looking for something that made my heart beat faster. I wanted something creative and was gravitating towards graphic design. But then this iPod opened up the world of product design for me. The realization that you can actually design something like that. The story and the craft behind it. The technology… Long story short: I decided to enroll in Industrial Product Design in Rotterdam.”



Why exactly this model? 

HH: “Without question, the iPod had already made a huge cultural impact in its previous versions, with a proposition that went so much further than an MP3 player. In the audio store where I worked, customers protested when I referred them to the MP3 players. They didn't want an MP3 player, they wanted an iPod! But this 5th generation was, in my opinion, the first genuinely slick one. Without any physical buttons and with the now iconic touch click wheel, which felt like something magical. And then the sleek display, super clear and with a good resolution. The older models still had those pixelated screens. And to top it off, it came with white earplugs! You could have knocked me over with a feather…”