Perfection lies in details
For an award-winning barista, having complete control over every step of the process, from delightful beans to the perfect brew, is of vital importance. Their focus lies in consistency, repeatability, and adjustability. On the other hand, as a customer grinding freshly bought beans for home use, one desires a fail-safe guided process that is easy, quick, and straightforward.
Regardless of the context, the key to a successful freshly brewed innovation lies in mastering the nuances. During extensive testing of our prototypes, we discovered that no two types of coffee are alike. We had to taste a lot of poorly brewed coffee to fine-tune our process for optimal consistency and repeatability.
While one type of coffee might make us feel confident in our decisions, the next batch would bring us back to reality, highlighting areas for improvement. Did you know that grinding coffee can create an electrostatic charge? We didn't until we ground an entire bag of coffee and saw none of it end up where it was supposed to. By designing with unexpected scenarios in mind, we were able to tweak and modify our designs, gaining a deeper understanding of the underlying mechanisms, resulting in a reliable and efficient product.