The Co-creating Client

The Co-creating Client

At Spark, we see intense collaboration with a committed, if sometimes importunate client as an enormous added value. And that’s why we apply a design process that makes the client a de facto member of the development team.


Well-informed decisions

By definition, a client has unique knowledge and insights; not only about the market and about the target group, but in particular about their own strategy, ambitions, culture, how risk averse they are, and scope for investment. Each development process has several decision moments when these insights are at least valuable and often indispensable.

"Close cooperation is not counter to unburden. On the contrary, the more closely the client is involved in the process, the better we know how to give them peace of mind.” - Maarten Wilming, partner Spark design & innovation

The program of requirements that is drawn up at the start of the project will often then be developed further in practice. Only an involved client who knows which decisions have already been taken (and why) can make well-informed decisions at the point when we need to get results.


At Spark, we constantly see the value of close cooperation in the long-term relationships that we have with our clients. They’re more likely to contact us, whether it’s about an entire development process or just a small part of it, like certification. The lines become shorter and less formal making every subsequent project more efficient and more enjoyable. They only need to say the word and we understand what the client is looking for, the client increasingly knows what we need to help them, and the collaboration becomes almost intuitive.


At Spark, we facilitate creative dialogue by assigning projects their own dedicated space. Here, the development team can work with the customer on a permanent basis, consulting, testing prototypes, and making choices without being hindered by the limitations of a computer screen.