Design Boost at Salone del Mobile 2013

Design Boost at Salone del Mobile 2013

The 52nd edition of the Salone Internazionale del Mobile design fair in Milan took place this year from the 9th to the 14th of April. Sparkers Diederik Augustijn and Maarten Timmer were there spotting the latest trends in design and technology.

May 1, 2013


Salone del Mobile 2013 houten stoelen Salone del Mobile 2013 stoelen kunststof

Furniture Mecca
With more than 2,500 Italian and international exhibitors and a total of 324,093 visitors from all over the world, the Salone is a true Mecca for furniture creations. This time around, the furniture fair showed off yet another great collection of big brands, new labels and new young designers.

‘What was striking compared to other editions was that there were a lot of new designs on show and that colours were being used in new ways. There is so much to see at the fair, one day is just not enough to look at everything. But we have seen lots of highlights and we got a good overview of what’s happening in terms of furniture and interior design’, says Diederik.

Salone del Mobile 2013 douche Salone del Mobile 2013 Diederik

Turning things upside down
Maarten: ‘We saw a number of trends in the areas of design, materials, details, colour use, partnerships and production processes’. Sometimes the Sparkers literally turned things upside down to get a good look at how a product is made.

Salone del Mobile 2013 panorama Maarten

On the second day, Diederik and Maarten visited Zona Tortona and Lambrate, two areas of Milan that have opened their doors to the Salone exhibitions. In the lovely surroundings of old factories and beautiful courtyards, they discovered inspiring displays. ‘This was where we found the most surprising designers at the Salone del Mobile’, according to Maarten. ‘One of the most notable was an exhibition of modern furniture design set in an old church with frescos, a really interesting combination’.

Salone del Mobile 2013 Tortona Lambrate

Diederik also reflects that the visit was a success: ‘In two days we met lots of great people and got fantastically inspired. Wow, what an energy boost!’ Already on the journey home the two Sparkers were sharing their inspiration via Twitter (@SparkInnovators and @mrtntmmr) and as soon as they arrived back they gave a presentation to the whole Spark team. In this way, the entire team remains focused and keen to keep developing relevant and innovative products.

Salone del Mobile 2013 Kim Feenstra

See also: Salone del Mobile