Honeywell Enraf gave a successful presentation at the StocExpo 2012 in Rotterdam on the 15th March. The company launched its measurement and control equipment for the petrochemical industry at the trade fair. Their presentation was fully digital and interactive. A breakthrough in this fairly conservative market in which people are accustomed to seeing physical products at trade fairs.
Honeywell Enraf approached Spark to develop an interactive solution for presenting its products to the public in an innovative and convincing way.
Spark developed an iPad app that shows their entire product portfolio. Starting from a geographical overview of a tank terminal, you can navigate to all of the products. You can then click through, per product, to the product specifications, films and other images. In this way, all the product information can be viewed, simply and intuitively. At the trade fair booth the iPads were linked to screens so that products can be viewed at a larger scale.
The application offers Honeywell Enraf representatives support in telling their story with real visual impact.
Visitors to the booth reacted positively to the interactive application. Honeywell Enraf is pleased with this result and envisions several possibilities for the use of interactive media in the future.