Lively IDE alumni reception at Spark

March 15, 2011

Is it possible to mobilize the masses in order to design a good product? If yes, what does this mean for designers and design offices? These were just a couple of the questions raised during the TU Delft Industrial Design Alumni reception on March 10 at Spark. While enjoying a snack and a drink, guests listened to two lectures about crowd sourcing and, subsequently, had the chance to exchange views and thoughts on the subject with each other.


Alumni bij SparkMore than 60 alumni attended the reception and lectures. The atmosphere was lively and enthusiastic, not least because of the provocative presentations by Peter Kuyt, business advisor in the area of open innovation and Eva Klinkert, commercial manager for Battle of Concepts.

Benefits and pitfalls
Kuyt delved into the matter of crowd sourcing by discussing the benefits and pitfalls, using a number of websites - relevant for designers - as case studies. See also his online presentation. The lecture stimulated an exchange of views among the audience about what crowd sourcing could potentially mean for them.

Klinkert explained the possibilities of crowd sourcing in the context of ‘the largest think-tank in the Netherlands': Battle of Concepts. During her talk, a number of prize-winning designers were mentioned, among them Hugo Honijk, designer at Spark. He came up with the Tulip Lounge for KLM. You can find out more about this by watching her presentation.

Opportunities
In his lecture, Spark Director Robert Barnhoorn said that he saw great opportunities in the area of crowd sourcing. ‘Via crowd sourcing, spontaneous ideas can become achievable concepts, but to get from an idea to bringing a real product onto the market you need professionals. So there's more than enough work for designers.'

Would you like to attend the next Industrial Design alumni reception? Keep an eye on www.ioalumni.nl, or become a member of the LinkedIn group.

Pictures of the reception can be found on our Facebook page.