Made in Rotterdam

Made in Rotterdam

Participating in three events in a row about innovations designed in Rotterdam is right up our alley! We were asked to share our expertise and give people the opportunity to take a look behind the scenes. The week started with a 24-hour Business Game.

May 29, 2015

50 students, 17 great ideas and 24 hours. That’s the concept behind the Erasmus University, Rotterdam’s 24-hour Business Game. We came along to teach the students about product development. What does it take to actually create a product? And how can it be done in an efficient and lean manner? The answer: with integrated product design. Robert Barnhoorn gave lots of examples to help the students learn what this means.

We were also invited to share our expertise at the international Urban Transformation Conference 2015. The conference started with speeches by Rotterdam City Mayor Ahmed Aboutaleb, former Prime Minister of The Netherlands, Jan Peter Balkenende and Stef Blok, Minister of Housing and Civil Service. During the ‘Urban Manufacturing’ breakout session Robert inspired the audience with a 5-minute pitch about product innovations designed in Rotterdam, such as the Pal-V flying car, the award winning and life saving inflatable raft Rescue Tip-Board, a stairlift fully produced in Rotterdam and, of course, the iconic Rotterdam Watertaxi. All amazing innovations with great design that made the audience proud to be (or want to be) part of Rotterdam.

To top off the week, we were paid a visit by 15 journalists who were being given a tour through the ‘Stadshavens’ to get an impression of what is happening in the ports of Holland. They visited Atelier van Lieshout, studio Roosgaarde and Spark. The journalists were really enthusiastic about the many meaningful product innovations they saw in our exhibition in the hall.

A week full of innovations and design in Rotterdam, a week to get the creative juices flowing!