Spark a big success at IOB 2013

Spark a big success at IOB 2013

IOB, the largest annual business fair for students of industrial design took place this year on the 20th and 21st February at TU Delft. Of course, Spark was present at the event and its stand, full of inspiring products, was busy with visitors.

February 22, 2013

Enormous enthusiasm

The majority of the Industrial Design and Industrial Product Design students who flocked to our stand already knew about Spark from the instructive and inspiring lectures that diverse Sparkers have given at the faculty in Delft in recent years, or from Spark’s most well-known and innovative products, such as the PAL-V, the Carver, the revolutionary Eneco thermostat Toon™ or the ultimate safety car seat Carkoon. On the basis of the products and the images, students could easily see why Spark is a cutting edge design office. The Spark employees took plenty of time to explain the particular challenges of being a designer, which steps make up the design process and the added value that Spark brings in this respect. 

Marketing and communication manager Sonja van Grinsven: ‘The students are really eager to come and get started with us as an intern, designer or freelancer. I was surprised how well they’d done their homework and that they had read all about us on the website.’ One common reason they want to work with us is the broad and qualitative product portfolio combined with a great atmosphere, a good dose of fun and an inspiring building. ‘Our booth was almost overwhelmed with enthusiasts, I only managed to eat my lunch at the end of the day!’, said Sonja.

Inspiring speed dates
On the afternoon of Wednesday 20th February the students could sign up for speed dates with Spark. The enthusiasm was so great that shortly after the registration opened all the speed dates were full. ‘Even before we had received so many applications that we had to make a rigorous selection from all the CVs and portfolios’, tells Sparker Jeroen Sluijter, who is responsible for selecting interns. ‘I had some really nice and inspiring conversations with the students about their ideas, their knowledge and experiences. This is really interesting just in terms of the mutual networking’. All in all, Spark can look back on a successful two days at the IOB.