Last December Spark played a proactive role in the Business of Design Week in Hong Kong. Director Maarten Wilming presented on ‘True Innovation' at the IDT Expo. In the context of projects such as the Carver, Excellerator and the horse-riding saddle Unite he made clear what in-depth product renewal means, and delivers. And, he demonstrated the years of experience Spark has built up through developing similar products.
Spark presented 'Henk' - the high-end suitcase it has developed at the Dutch Pavilion of the Expo.
The Hong Kong Business of Design Week is one of the world's most important events in the field of design, fashion and architecture. In 2008 Holland was a partner country for the event. With almost 300 Dutch entrepreneurs from the creative sector participating and Secretary of State Frank Heemskerk as the standard-bearer, Holland was certainly well represented. Speakers included amongst others, architect Rem Koolhaas, lingerie designer Marlies Dekkers and designer Marcel Wanders.