This year, and for the second time, it was Brazil’s turn. This time, alongside Rio de Janeiro and São Paulo, the 28 Master’s students and two teachers visited the booming city of Recife. Not such a huge coincidence given that this is the city where Spark is rolling out its Brazilian activities.
Innovation centre C.E.S.A.R.
At the end of July, Sparker and Brazil pioneer Hugo Honijk accompanied the group of students during a one-day company case study workshop at the innovation centre C.E.S.A.R. (Centro de Estudos e Sistemas Avançados de Recife). All day, the students worked in groups, together with ten C.E.S.A.R. designers, on various cases with the themes interaction, strategic and integral design. The cases were focused on products and services for the Brazilian market.
Design case studies
The three topics were: the (re)design of an incubator, how to motivate people to pay their energy bills on time, and the (re)design of the current Brazilian mobile voting computer. Brazil is one of the few countries where everyone is (required) to vote electronically. With a large number of unskilled and illiterate people it is a challenge to produce a voting method that is easy to use for everyone.
The cooperation between Brazilian and Dutch designers made for surprising and fun results. “It was nice to see that the Dutch students were extensively informed about typically Brazilian habits during the case studies, like going to the bank to pay your bills. Something that just isn’t done any more in the Netherlands”, said Hugo Honijk.
Marijn Goemans (one of the Dutch students): “The Brazilian designers and Dutch students complemented each other well during the cases. The diverse backgrounds and knowledge of the Brazilian designers resulted in interesting, new angles. Combined with the Dutch perspective, the creativity and knowledge yielded a great day and unexpected results”.