The seven elements are the building blocks for successful innovation. Each element represents a discipline that's vital to integral product development. Capabilities that we master, and that we invest in to keep getting better.
Strategic Design Consultancy
Developing product portfolio and innovation strategies / Innovation and business model workshops with senior management. Creating development roadmaps and identifying opportunities / Consultancy on organizing R&D teams and NPD processes, managing uncertainties and priorities, sharing insights and changing company culture / Analyzing market and technology developments.
We believe that in this day and age strategic innovation is crucial, not optional. It must be organized, requires expertise, effective instruments and the right mindset and company culture. We help manage this business function that touches so many disciplines. Making this a continuous source of strength for your business.
Generating, developing and visualizing strong conceptual ideas for products, services or systems / Discovering unmet needs, creating outside-the-box solutions and new-to-the-world concepts / Creative facilitation, brainstorming, sketching, 3D visualisations and quick models / Developing technological and design innovations to create unique, added value and competitive advantage.
We push ourselves to find new solutions, with a thorough understanding of the context, an open mindset and creative tools. We believe in finding ways to meet apparently contradictory requirements. Improving quality while saving costs, or adding functionality while simplifying the use.
Integral development of the product / Balancing functionality, ergonomics, aesthetics and cost, focused on the business case / Integrating electronics, mechatronics and other technologies / Developing and implementing consistent visual design language, based on brand DNA / Defining colour, material, finish and graphics / Creating moodboards, photorealistic renderings and visual mockups.
A great industrial design is the result of talent and tenacity - qualities all of our designers possess. We believe in creating designs that are appealing to the market, clear in function and use and that tie in with the company's brand. Each new product builds brand equity.
Developing the interaction between the user and the product / Devising, designing, testing and implementing the most appropriate controls, methods of use and presentation of information / Achieving an efficient, safe and appealing interaction, both with the digital user interface and with the physical product / Creating an optimal user experience and product appreciation
We utilize test models, prototypes, wireframes and involve real users. We believe in observing, interviewing and evaluating. In discovering behaviours and needs. Considering and testing how you handle, carry, open or clean a product. What you see on the screen, how it's displayed, what you can control and how you can do it.
Creating smart functional and structural solutions / Meticulously detailing all parts to meet the requirements / 3D modelling, calculations, simulations and testing. FEA, value engineering, DFA, DFM, tolerance analysis, cost price control, FMEA / Choosing suitable technologies, materials and components / Integration of electronics and mechanical solutions / Working with suppliers, vendors, development partners and notified bodies
We keep it as simple as possible, while trying to achieve user benefits, high reliability and low cost price. We avoid risk but never shy away from exploring new solutions if a lot can be gained. We believe that a good product is a smart concept, well implemented.
Creating models that can be tested, reviewed and validated / From simple foam models to proof-of-concept installations; from technical functional models or ergonomic prototypes to slick visual mockups / Rapid prototyping, outsourcing and assembling / Judging look & feel, material & finish / User tests and reviews / Testing functionality, assembly, form & fit / Pretesting for formal certification
We use our 3D printer and workshop to create models daily, supported by our broad network of suppliers. We believe that making ideas physical and visual quickly benefits the design process immensely, both in quality as well as in speed.
Developing the design specifications necessary for manufacturing / Sourcing materials, components and suppliers / Working together to optimize the design for manufacturing and for assembly / Detailing all parts towards final 3D files, 2D drawings with costed BoM, certifications and documentation / Support suppliers in production preparation and sample production, troubleshooting
From the start of a project we consider manufacturing and involve suppliers. Activating our broad network of manufacturing partners, we can ensure the realization of a product, taking into account requirements on cost, quality, time-to-market and volume. With precision in communication and documentation we help to get it right – down to the final details.