Criade: elegant boxspring

Criade: elegant boxspring

How do you create an innovative boxspring bed while keeping the strong brand signature of Royal Auping intact? The answer was in the frame. Together with Auping, we designed a frame on legs; a first in the world of boxsprings.

Close cooperation

Auping regularly collaborates with external designers. Like they do at Royal Auping, we worked on this project as a close team and inspired and challenged each other during creative brainstorm sessions.

Light and airy

We translated the Auping brand values into product features. These manifest themselves in the subtle frame and the light look of this boxspring. We opted for sleek lines, refined details and high quality materials and so the new boxspring line fits perfectly with the Auping signature and with the market. What’s more, thanks to the subtle legs, the boxspring is free from the ground, which contributes to good ventilation. Functionally and visually, the Criade meets the high quality standards and the Auping signature.

Mix & match

In addition to the detailing of the legs, we supported Auping with the visualisation and the concept development of the headboards. With a choice of headboards in various styles, quality fabrics and diverse coloured frames, anyone can design their own bed. The complementary knowledge and skills of Royal Auping and Spark resulted in this beautiful new boxspring.

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