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From workflow to interface
You can invest heavily in developing a product that fits your brand and users, down to the smallest detail. Yet the moment a digital interface comes into play, that experience can either hold up or fall apart.
Physical product design and digital design are often seen as two separate things. The digital experience is not something you quickly design after you’re done with the product design. It should be designed simultaneously. Since it impacts how your product is perceived and how it performs in daily use. A well-designed interface follows the logic of the user’s workflow. It gives users clarity at every step and limits mistakes. Which has a direct effect on cost, efficiency and reliability.
Effect on cost, efficiency and reliability
Supporting the workflow of medical specialists
Stronger brand image
Seeing before surgery
With 2EyesVision, we worked on a product that changes how patients approach eye surgery. The wearable device allows them to experience the medical results before the procedure takes place. A strong concept, built on advanced technology.
But in practice, the product is only as effective as the tools around it. For specialists, the user interface makes the difference in how efficient they can work.
