Time to market
It was of great importance for i-Optics that the new product be introduced to the market quickly. This is a big challenge with such a complex product, but thanks to clear objectives and rapid choices we succeeded. We developed the new EasyScan in just 8 months; from the initial brainstorming to production samples. We integrated a new procurement component that improved the reliability and made the product less expensive. We made the adjustment mechanism much more precise; we focused on designing for easy assembly and, as a result, were able to achieve a significantly lower cost price. Parrallel to this, we have improved the EasyScan’s user interface.
The stylistic elements we have established, subtly build upon the previous generation and fit with the unchanged camera housing. These recognisable elements strengthens the i-Optics brand.
The EasyScan is an award winning product; it won a GIO (Good Industrial Design recognition), was one of the finalists of the Dutch Design Awards (category Professional) after being scouted by the jury, and it was on top of the list of the MKB Innovation Top 100.