Teamwork
Holmatro decided to give its line of lifting bags an upgrade. A team of specialists from Holmatro, the rubber manufacturer, and Spark worked together to make it happen. The result: Numerous clever innovations have brought the functionality and usability of the lifting bag to the next level.
To start with, the maximum pressure was raised by 50% so that emergency workers can now do more work with smaller, lighter cushions. The valve was put in a new place, reducing the chance of damage to hoses.
Recognizable design
Smaller and lighter cushions
Pragmatic design process
Eye for detail
We gave them a more solid profile, to make them easier to stack and reflective surfaces to make them more visible. Plastic slider pads on the back make it easier to place the cushions, while labels on all sides give essential information such as lifting capacity. The integrated carrying handles also state the lifting capacity, so that emergency workers can quickly grab the right cushion. Each and every considered detail can be decisive when every second counts.
Life-saving design
Alongside cooperation and creativity, pragmatism was also crucial to the design. Kempen explains that with a nice example: “The length of the label on the cushion tells the emergency workers how far they can inflate that type of cushion. The length is the maximum width. You don’t know if it will ever be necessary, but it could save a life. That was the angle.”
Recognizable Holmatro
Spark not only tackled the functional and ergonomic but the graphic design as well. The old lifting cushion series were blue with yellow and was clearly not recognizable as a Holmatro product. The new cushion series has a strong and more contemporary design and carries Holmatro’s brand identity. Kempen: “We are really happy with it. Holmatro is too, they explained to us. And rightly so.”
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