A method to make better development decisions
Will your new product still be relevant three years from now? Technology moves fast. Markets too. The questionis not whether change is coming, it is whether your development decisions today will hold up when it does.
Spark helps organizations build a well-founded view of the future. Not as a strategy exercise, but as a practical framework for making better decisions in your current development trajectory.
A practical framework
Defining the highest-potential idea
Future landscape of your market

A method that gives direction
We combine the ViP (Vision in product design) method from Delft University of Technology with a technology roadmap and analytical-creative thinking. Spark facilitates the process and invites the company's internal experts. When additional perspectives are required to get a good understanding of how the world is changing external specialist can be invited. The method offers a platform for a wide range of insights about a selected topic. The clustering and the relation between the insights is where the real value of the method becomes visible.
The outcome: a concrete future landscape that shows which developments will shape your specific market, where opportunities lie, and how your ideas relate to them.

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