Image of design award that this project has won
Image of design award that this project has won
Image of design award that this project has won
Image of design award that this project has won

Framing the future of dentistry

A method to make better development decisions

Will your new product still be relevant three years from now? Technology moves fast. Markets too. The questionis not whether change is coming, it is whether your development decisions today will hold up when it does.

Spark helps organizations build a well-founded view of the future. Not as a strategy exercise, but as a practical framework for making better decisions in your current development trajectory.

A practical framework

Defining the highest-potential idea

Future landscape of your market

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A method that gives direction

We combine the ViP (Vision in product design) method from Delft University of Technology with a technology roadmap and analytical-creative thinking. Spark facilitates the process and invites the company's internal experts. When additional perspectives are required to get a good understanding of how the world is changing external specialist can be invited. The method offers a platform for a wide range of insights about a selected topic. The clustering and the relation between the insights is where the real value of the method becomes visible.

 

The outcome: a concrete future landscape that shows which developments will shape your specific market, where opportunities lie, and how your ideas relate to them.

Image of the project

A method that gives direction

We combine the ViP (Vision in product design) method from Delft University of Technology with a technology roadmap and analytical-creative thinking. Spark facilitates the process and invites the company's internal experts. When additional perspectives are required to get a good understanding of how the world is changing external specialist can be invited. The method offers a platform for a wide range of insights about a selected topic. The clustering and the relation between the insights is where the real value of the method becomes visible.

 

The outcome: a concrete future landscape that shows which developments will shape your specific market, where opportunities lie, and how your ideas relate to them.

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Kiesz: future-ready in dentistry

Dental specialist Kiesz faced a familiar challenge: multiple ideas for new products and services, but uncertainty about their relevance over the medium term.

Spark brought together specialists from a range of disciplines: dentists, a robotics expert, an insurance specialist, an HR advisor, an architect, and an app developer. Together we identified 17 driving forces set to shape dentistry in the coming years, including collaboration between humans & robots, demographic shifts, preventive care models, and changes in financing structures.

The result was a structured future landscape showing how these forces interact, where pressure on the system will be greatest, and which of Kiesz's ideas carried the most potential. The future landscape guided internal decisions and contributed to involve other people into the advanced direction Kiesz is heading for.

Not guessing, reasoning

The future is not only uncertainty. Regulation changes slowly. Many technologies are already in development. Psychological and social patterns are surprisingly stable. For B2B product development in particular, combining those more stable factors with megatrends gives you a direction that holds.

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